In fact, TikTok even gives you a way to do this. They won’t take up a ton of space like longer videos will. With videos this short, it’s easy to download them to your phone. The most popular videos are under 30 seconds long, and many still stick to the old 15-second limit. But TikTok, like YouTube, remains largely true to its roots. In all likelihood, they’ll eventually allow even longer videos to attract more diverse content. Since then, TikTok has allowed longer videos – first three minutes, and now 10 minutes. This led to a profusion of short, quick-cut videos that caught on with Gen Z in a big way. When the platform launched, it capped videos at a mere 15 seconds. Today, YouTube considers anything longer than 20 minutes “long.”
And while YouTube has since eliminated their video length limit, shorter videos still rule the roost. That’s already pretty short compared to a movie or TV show. YouTube originally limited videos to 10 minutes in length. In a broad sense, short-form content has always been popular. TikTok has revolutionized the way we think about online video.
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